2018 marks the 33rd year of John Hancock’s landmark sponsorship of the legendary Boston Marathon. John Hancock’s continued support of the Boston Athletic Association, which has directed the race since 1897, ensures the stability of the world’s oldest annual marathon.
Reaching out to the Community
John Hancock places great importance on providing benefits to the community in connection with its major sponsorships. Each year, John Hancock sponsors many community initiatives in coordination with the Marathon, including the John Hancock Boston Marathon Non-Profit Program, Scholars & Stars in Hopkinton and the Marathon on the Road Program.
The Non-Profit Program offers organizations the opportunity to secure invitational entries into the race. These entries provide a significant fundraising opportunity and important exposure for the non-profits. In 2017, John Hancock sponsored more than 1,000 non-profit runners, along with 200 John Hancock and Manulife employees and clients. They raised $12.3 million for local charities and the Easter Seals Camps of Canada. Over the past 32 years, the official B.A.A. and John Hancock Non-Profit Programs have combined to raise more than $297 million for community organizations.
Scholars & Stars in Hopkinton, now in its 26th year, brings John Hancock’s elite Kenyan runners together with Hopkinton elementary students for a pre-race pep-rally in the historic town where the Marathon begins. Students study the culture of their running friends throughout the year and are introduced to the athletes during race week.
The Marathon on the Road Program leverages John Hancock’s Boston Marathon sponsorship by bringing our group of world-class marathoners – including past champions, Olympians and top Americans – to events across America. Last year more than 80,000 people participated in John Hancock-sponsored endurance events.
Helping to Keep the Race Running
As principal sponsor, John Hancock provides substantial financial resources, including the first-ever prize money in 1986, and has funded more than $19 million in prize and bonus awards during the past 32 years. That tradition continues this year with a prize purse of $830,500, plus $220,000 for performance bonuses.
Each year, John Hancock recruits and sponsors the top distance runners in the world to participate in the Marathon as members of the John Hancock Elite Athlete Team. More than 800 elite athletes from 48 countries have raced on the team, supported by employee-volunteers who ensure the athletes enjoy race week hospitality at the John Hancock Elite Athlete Village.
The Company also sponsors the John Hancock Sports & Fitness Expo, which is the official location for picking up entry bibs and receiving important race information. The Expo serves as a hub for Marathon participants and their guests throughout race weekend, drawing 200 exhibitors and 80,000 visitors.
To support the local, national and international media representatives who cover the race, John Hancock produces the official Boston Marathon print and online media guides; coordinates press events; distributes Marathon materials and credentials, and hosts social platforms to support the operation of the Boston Marathon press rooms. On race day, John Hancock provides the use of several facilities in Copley Square, the services of hundreds of employee-sponsored volunteers to assist with race-related tasks, and a giant television screen near the finish line for the public to view the race.
In addition, the Company also contributes a wide range of financial support and services to the eight towns and cities along the Marathon route in appreciation for past and continued support of the race. The eight communities are Hopkinton, Ashland, Framingham, Natick, Wellesley, Newton, Brookline and Boston.
At Abbott, we’re committed to helping you live your best possible life through the power of health. From keeping your heart healthy to nourishing your body at every stage of life and giving you information and medicines to manage your health, every day and around the world, we’re discovering new ways to make life better. Through our partnership with the B.A.A. Boston Marathon, we celebrate what people can accomplish with good health — and the right will and determination. One of the ways we’ll be supporting the nearly 30,000 participants — including 30 Abbott employees from around the world — is through the weekly Abbott Runner’s Lounge on the Boston Marathon Facebook page, which fosters insight and encouragement across a myriad of topics.
adidas is honored to enter its 30th year as the Official Footwear and Apparel Supplier of the Boston Marathon. In 2018, adidas continues its commitment to the spirit of the marathon and its strong community of runners, volunteers, and spectators. Maintaining its long-standing tradition with the B.A.A., adidas is proud to supply exclusive Boston Marathon jackets to more than 9,000 B.A.A. volunteers and more than 3,500 race officials and media personnel. adidas will also provide 30,000 participant tees to Boston Marathon runners. The official collection of the 2018 Boston Marathon performance apparel and footwear will be available to race participants and fans at the John Hancock Sports & Fitness Expo, Boston Marathon adidas RunBase, and at select local retailers. In celebration of the Boston Marathon’s legacy, adidas supports a series of pre-race events including the B.A.A. 5K, B.A.A. Relay Challenge, and the B.A.A. Invitational Mile. adidas has been a sponsor of the B.A.A. Running Club since 1992. In 1999, adidas and the B.A.A. unveiled their joint venture, a long-term, year-round running program designed to promote overall fitness and health among Boston-area youth in Boston Public Schools. Since then, more than 30,000 students have participated in adidas-sponsored B.A.A. events. adidas founder Adi Dassler had a passion for running and a passion to make equipment that helps all athletes perform at their best. Today, adidas remains committed to making the best running products available. To learn more about adidas running, visit adidas.com/running.
AT&T is once again proud to provide AT&T Athlete Alerts* at the Boston Marathon, which helps family and friends track the progress of registered runners in real time. Both text messages and e-mail updates from the April 16 event can be sent directly to designated mobile phone numbers and/or e-mail addresses. Updates are courtesy of AT&T and the Boston Marathon and will be sent when the runner reaches 10-kilometers, half marathon, 30-kilometers, 35-kilometers, 40-kilometers, and the finish line.
AT&T strongly encourages runners to register before race weekend. If you choose to sign up during race weekend, please bring the phone numbers and/or e-mail addresses with you to Bib Number Pick-up. Representatives will be available in the Bib Number Pick-Up area at the John Hancock Sports & Fitness Expo during expo hours to answer questions and provide AT&T Athlete Alerts registration assistance. AT&T will also have three Communication Centers located in the Family Meeting Area past the finish where runners can contact family members all over the world after they complete the race.
Download the free Boston Marathon app to track runners, view key race information easily, tour the race course, and share your race experience on social media. Also, learn about the world-class athletes in the John Hancock Elite Athlete Program, and peruse the rich history of the Boston Marathon for past champions, course records, and race information.
* Available on both iPhone and Android.
Boston Magazine Media annually works with the B.A.A. to produce the Official Boston Marathon Program. Boston Magazine is thrilled about the opportunity to publish a race program that covers and highlights not only our city’s world-class marathon but also is accented with unique race features, historical information, competitor data, and fantastic photographs. Boston Magazine is excited to continue its partnership throughout 2018 with the production of The Racers’ Record Book, which lists all official finishers in their respective divisions, and chronicles the race through special features and photographs. Boston Magazine Media is the proud publisher of Boston Magazine, as well as Boston Home, Boston Weddings, and a number of custom publications distributed throughout Metro Boston. For over 50 years, Boston Magazine has leveraged its powerful print, digital, on-site consumer-facing programs, and strategic partnerships to develop marketing campaigns for its clients. For more information about Boston Magazine Media, please visit www.bostonmagazine.com.
CITGO is the official fuel sponsor of the Boston Marathon. Since 1965, CITGO has had an iconic presence along the Boston Marathon race route, with the signature CITGO sign in Kenmore Square letting runners know they are one mile from the finish of the Boston Marathon.
CITGO will have athletes fueled with inspiration and ready to race the Boston Marathon beginning with their first steps in Hopkinton. After departing the Athletes’ Village, all participants will pass through the “Fueling Good Runway, presented by CITGO”. A CITGO cheer zone will also be located at mile 25.2 beneath the iconic CITGO sign landmark, encouraging runners as they take their final steps towards the Boylston Street finish line. In addition, CITGO is the presenting sponsor of a digital campaign titled “The Road to Boston,” providing year-long event information to participants of the Boston Marathon.
CLIF BAR® is proud to be a long-term partner of the B.A.A. and support the running community at one of the most respected and celebrated road races in the world. We recognize it’s a privilege to provide you with CLIF’s sports nutrition both during training activities and on race day, and we are 100% committed to helping you run your best race.
You and your fellow runners will find a variety of CLIF sports nutrition on and off course to help you achieve your fitness and nutrition goals. You can expect to see CLIF BARs shared pre-race at the Athletes’ Village, CLIF® BLOKSTM Energy Chews sampled at the John Hancock Sports and Fitness Expo, CLIF® SHOT® Energy Gel served at three locations along the course to boost you through the race, and CLIF® Builder’s® high-protein bars offered beyond the finish line on Boylston Street.
We will also be present along the course in the weeks leading up to the Boston Marathon to inspire, encourage, and provide energy for your training. You’ll find us at three pre-race Boston Marathon training clinics and at the John Hancock Sports and Fitness Expo on Marathon Weekend, offering nutrition insight to prepare you for the big day. If you take part in the B.A.A.’s other major events, including the B.A.A. 5K in April, the B.A.A. 10K in June, and the B.A.A. Half Marathon in October, you will find our food at those races as well.
The team at Clif Bar & Company is excited to be a part of your adventure!
Gatorade Endurance Formula
The Gatorade Company, a division of PepsiCo (NYSE: PEP), has been a proud sponsor of the B.A.A. and the Boston Marathon since 1992. Gatorade’s products are enjoyed by participants before, during, and after the B.A.A. 5K, the B.A.A. 10K, the B.A.A. Half Marathon, and the Boston Marathon. Boston Marathon participants can expect to see Gatorade in the Athletes’ Village in Hopkinton before the race with Gatorade’s Endurance Prime and Endurance Formula; at 25 hydration stations along the course and at the finish with Lemon-Lime Endurance Formula. The Gatorade Endurance line of products is designed specifically for endurance athletes who have specific fueling needs, and is grounded in years of hydration and sports nutrition research. Gatorade Endurance products are available at run, bike, and tri specialty stores nationwide.
Hyland’s Leg Cramps
In commemoration of the 50th anniversary of Kathrine Switzer’s historic run, Hyland’s, the Official Cramp Relief Sponsor of the Boston Marathon, has launched its Find Yourself, Find Your Finish Line campaign to celebrate the inspirational journeys of 14 incredible female athletes as they train for the world’s most iconic road race. These stories pay homage to the unique adversities and triumphs known intimately by marathoners the world over.
Followers of @HylandsPowered social channels will learn about Nancy Heydinger, Executive Director of Girls on The Run’s Vermont Council who comes to Boston after surviving brain cancer; Cover Model and Founder of Project Start Candice Huffine, whose work is motivating would-be runners, at any level of ability, to dive into the sport; and Rahaf Khatib, the first Muslim hijabi runner to ever appear on the cover of a major fitness magazine. Their examples, along with the other athletes profiled, represent Hyland’s commitment to support every athlete in their effort to always aim higher, and in doing so, reach their finish line.
INFINITI is honored to be a sponsor of the Boston Athletic Association and the official vehicle of the Boston Marathon. We recently entered production of our all new QX50 mid-size SUV with the World’s First Variable Compression Turbo Engine, and it’s an honor to bring them to Boston as lead vehicles in the 122nd running of one of the most iconic running events in the world.
We look forward to supporting key events throughout race weekend, including the Pre-race Dinner, Copley Square, Post-Race celebration, and the Family Meeting Area where we’ll allow visitors to experience the all new QX50 and its luxurious appointments. We encourage you to visit us and see how INFINITI and the QX50 empowers the drive.
JetBlue is the Official Airline of the Boston Marathon. For the 13th consecutive year, JetBlue has proudly supported the world’s oldest annual marathon and the world’s most prestigious racing events. JetBlue has nonstop daily service to more than 93 destinations in the continental United States, Bermuda, the Caribbean, Mexico, and Latin America; and Getaways vacation packages.
To learn more about JetBlue, visit www.jetblue.com.
NBC Sports Group and the Boston Athletic Association have a multi-year agreement for NBCSN and NBC Sports app to serve as the national television and streaming destinations for the legendary Boston Marathon.
NBC Sports Group serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company consists of a unique array of sports assets, including NBC Sports, NBC Olympics, NBCSN (NBC Sports Network), Golf Channel, nine NBC Sports regional networks, NBC Sports Radio, and NBC Sports Digital. NBC Sports Group possesses an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic Committee, the NFL, NHL, NASCAR, PGA Tour, The R&A, PGA of America, Churchill Downs, Premier League, Tour de France, French Open, Formula One, IndyCar, and many more.
For more information, please visit www.nbcsports.com.
Newton-Wellesley Hospital is a community teaching hospital in Massachusetts, located right on the course of the Boston Marathon. It provides a full range of orthopedic, joint, physical medicine, and rehabilitation services to handle a wide variety of sports-related injuries.
Newton-Wellesley Hospital is proud to be an official sponsor of the Athletes’ Village medical tents in Hopkinton, taking care of a wide range of runners’ last-minute medical needs, and in many cases, just a wish of encouragement.
Poland Spring® Brand 100% Natural Spring Water, a water from and for the Northeast, is proud to be the Official Bottled Water of the 122nd Boston Marathon. The Poland Spring brand has been a true running partner in events from 5Ks to marathons for the past 30 years. The people who bring you Poland Spring Brand Natural Spring Water know the importance of keeping runners hydrated, and are excited to do their part along Boston’s iconic 26.2-mile course.
Good luck with your training. The Poland Spring brand will be there with you at the finish line.
Rainier Fruit is proud of its sponsorship as the Official Apples of the Boston Marathon. As a family-owned farm we grow organic and conventional apples, pears, cherries and blueberries under the Rainier Fruit label so we can fuel your starts, your finishes and everything in between. For more than four generations we have worked hard to do our best, just like every athlete trains and prepares for every event. We live by our motto of Wholesome to the Core® that is our guiding principle to be our best selves through our work, our communities, our families, the environment, our employees and those we serve with the finest quality and healthiest fruits around.
Boston Marathon Runners should look for “Rising Star” apples, including our proprietary Lady Alice®, at the finish line and select hospitality events! Learn more about Rainier Fruit, and meet our growers, get recipes and visit our blog to get behind the scenes information and stories including our inspiring Wholesome Heroes at www.rainierfruit.com
The brewers at Samuel Adams are proud to be the official beer sponsor of the 122nd Boston Marathon. The Boston Marathon and Samuel Adams — two great Boston traditions — share a historic connection. When Jim Koch, founder and brewer of Samuel Adams, released his first batch of Samuel Adams Boston Lager to the public, it was on Patriots’ Day (the day of the Boston Marathon) in 1985, right here in Boston. The alliance of two of Boston’s most recognized and beloved brands will give the city one more reason to be proud of this heralded event.
For several years, Samuel Adams has brewed a commemorative beer for the race — Samuel Adams Boston 26.2 Brew — to toast the runners and spectators. This limited-release beer will only be served on draft at select bars and restaurants along the race course and in New England. Samuel Adams looks forward to toasting all marathon runners who have undertaken this incredible endeavor and the families and friends who have supported their athletes — both through training and during the 26.2-mile race. Cheers!
Tata Consultancy Services
Tata Consultancy Services (TCS) is proud to be the Official Technology Consulting Partner of the Boston Marathon. We support the marathon and the commitment to excellence from each and every participant. TCS is dedicated to enhancing the sport and experience of running through technology, evidenced through its numerous marathon technology partnerships across the globe. Additionally, TCS was built on the philosophy that “healthy individuals make healthy organizations,” which is realized through its internal program, Fit4Life, where TCSers around the world actively engage and volunteer their time at health and fitness initiatives throughout the year. TCS is one of the world’s largest IT services and consulting firms. It offers a consulting-led, integrated portfolio of IT and IT-enabled infrastructure, engineering and assurance services, delivered through its unique Global Network Delivery Model,™ which is recognized as the benchmark of excellence in software development. For more information, visit us at tcs.com.
Wanda Group is an Official Sponsor, as well as being a member of the B.A.A.’s International Tour Program Operator. With a specialty in shopping malls/plazas, real estate development, yachts or recreational boats, film studios and movie/film production, cinemas, and amusement parks and theme parks, Wanda Group was established in 1988 and has developed into a conglomerate of commercial properties, culture, Internet and finance. It ranked 380th on the Fortune Global 500 List in 2016. Wanda Commercial Properties is the world’s largest commercial properties enterprise, holding a combined 33.87 million square meters of property spaces. It has opened 228 Wanda Plaza projects in such Chinese cities as Beijing, Shanghai, Chengdu and Kunming. Wanda Cultural Industry Group is China’s largest cultural enterprise, with a revenue of 30.8 billion yuan in the first half of 2017.
CBS Boston’s WBZ-TV is honored to once again be the exclusive local broadcast partner of the Boston Marathon, providing live wire-to-wire coverage of this world-class race for over 35 years. WBZ-TV offers a full range of Boston Marathon news, features, and athlete interviews, from the pre-dawn hours in Hopkinton to the celebration and emotion at the finish line in Copley Square…all to get viewers closer to Boston Marathon news and information as well as what the race means locally and around the world.
Dedicated to serving the community, WBZ-TV is proud of its legacy as the exclusive broadcast partner to many of Boston’s signature events. For more about CBS Boston’s WBZ-TV, go to www.cbsboston.com.